CAMPAIGN

TOKCIC Genesis

TOKCIC Genesis is TOK Corporation’s campaign to introduce humanity to The TOK Workers' Report. During the campaign TOK will focus on brand awareness as we promote public engagement throughout London before expanding operations within the UK and across the world.

MAYHEM

Brand Awareness and Recognition

Build reputation as the architects of the original workers’ report.

20170514_190322.jpg
20170514_185655.jpg

MAYFAIR

Local Engagement and Participation

Recruit 22 workplaces across London to conduct local assessment.

SIGN THESE TEES

Fundraising and Merchandise

Establish merchandising program and raise initial start-up capital.

20200129_121700.jpg
20170514_191210.jpg

MAYONNAISE

Produce introduction videos for each Pillar of Harmony.

TOK aims to work with education unions and schools to develop an introduction video for each Pillar of Harmony.

MAYFLOWER

Develop online platform

Mayflower is the name of TOK’s project to develop an online platform.

20170514_192742.jpg
20170514_185245.jpg

MAYDAY

Conclude TOKCIC Genesis with The TOK Awards.

TOKCIC Genesis will conclude with an award show. Various awards will be presented to participants, facilitators and contributors alongside the workplaces with the best results during their assessment.